COLD SPRING TROLLEY SIGNALS THE START OF THE VISITORS’ SEASON
On Saturday, June 1, neighbors, elected officials, local businesses and Vinnie Tamagna, Director of Transportation for Putnam County gathered at 9:00 a.m., at the Cold Spring Bandstand to celebrate the first Cold Spring Trolley ride of the season. The Chamber and the County both understand how important it is to increase public awareness of the Trolley and ridership. Spearheaded by the Cold Spring Area Chamber of Commerce Trolley Committee, chaired by Rebeca Ramirez and Anne McBride, a new branding campaign will be rolled out over the coming weeks to include a new logo, route map and ways to use the Trolley to enhance the Cold Spring area experience. Prominent among the approaches to better communications and increased ridership will be promotional linkages with area cultural anchors such as Magazzino Italian Art, Boscobel Home and Gardens, Manitoga: The Russel Wright Design Center, Hudson Valley Shakespeare Festival, and DIA: Beacon. In addition, the Trolley will offer increased service and visibility to Main Street shoppers and regular access to the hiking trails.