Understanding the Human Side of DEIA

Creating a truly inclusive business environment means recognizing the human behaviors and patterns that can either support or hinder our progress. For small businesses, understanding these concepts doesn't require special training—it's about bringing awareness to our daily interactions.

Recognizing Different Perspectives

• What it means for your business:

  • Each person brings unique experiences and insights based on their background. Someone who has navigated life with a disability, for example, might spot accessibility issues in your store layout that others miss. A team member who grew up in a different culture might suggest new product ideas that appeal to broader markets.

• Small business action:

  • Take time to listen to all team members' perspectives, especially on customer experience questions. The fresh viewpoint you need might come from someone whose voice isn't usually heard.

Unconscious Patterns

• What it means for your business:

  • We all have automatic preferences and assumptions we may not realize. A shop owner might unconsciously spend more time with customers who remind them of themselves, or a hiring manager might favor applicants from familiar schools or backgrounds.

• Small business action:

  • Take a moment before making decisions to ask, "Am I considering all qualified candidates/customers equally?" Simple awareness can lead to better choices.

Informal Networks

• What it means for your business:

  • In small communities like ours, personal connections and informal groups naturally form. While these connections create community, they can unintentionally exclude newcomers or those from different backgrounds.

• Small business action:

  • When planning business gatherings, team activities, or networking events, consider who might feel left out and extend specific invitations. Make introductions across your network to help everyone build connections. 

Different Paths, Different Strengths

• What it means for your business:

  • People who have had to overcome additional challenges often develop valuable skills along the way. A team member who learned English as a second language might have exceptional problem-solving abilities. Someone who navigated college while working full-time might have outstanding time management skills.

• Small business action:

  • Look beyond traditional credentials to recognize the practical skills and strengths that come from diverse life experiences.

Real Benefits for Small Businesses

• Understanding these concepts helps small businesses:

  • Build stronger customer relationships by recognizing and valuing diverse perspectives

  • Make better hiring decisions by looking beyond familiar patterns

  • Create more innovative solutions by incorporating varied viewpoints and experiences

  • Develop a reputation as a welcoming business in our community

Starting the Conversation

• For small businesses, addressing these concepts doesn't require formal programs or policies. It starts with simple awareness and conversation:

  • Ask questions about how your business appears to different community members

  • Listen actively when employees or customers share their experiences

  • Reflect on patterns in who you hire, promote, or spend time with

  • Make small adjustments based on what you learn